LIQUID COURAGE

Queens_Courage_pic_2In the summer of 2014, after quitting his job, Murillo also made his first sale. While Queens Courage is available at bars and liquor stores throughout New York and New Jersey (just use the locator on the Queens Courage website), it’s something that Murillo had to grow himself organically. “For the first couple months, I was distributing myself on the back of my bicycle,” he said.
He explained that he’d ride around Astoria and pop into bars and liquor stores to make his sales pitch. The flavor of the gin can speak for itself, but the aspect of it being a local product – a distiller you can actually meet and talk to – had a large draw in the infant stages.
Queens Courage is made with 100 percent New York wheat to create the base and 100 percent of the honey – which adds a touch of sweetness – is from New York (including a nearby rooftop Murillo pointed to outside his Astoria office window). Queens Courage is an Old Tom-style gin, a slightly sweetened style popular in the 1800s. Prior to prohibition, it was a ubiquitous spirit. Most bars carried it and it was used how vodka is used presently: as a great base for creative mixed drinks and cocktails. As vodka gained popularity, the Old Tom style began to fade.
“With the renaissance of classic cocktails and with bartenders creating new classics, I thought it would be a great opportunity to actually recreate one of these Old Tom gins,” Murillo said. “There was only a handful on the market and that was the opportunity we wanted to capture.”

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Short URL: http://itsqueens.com/?p=1136

Posted by on Jun 11 2015. Filed under Entertainment. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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