Its Queens, Spring 2010

Mary Murphy: Setting Trends In Reporting

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It is truly rare in the industry of news journalism to find a person who is defined in one medium, but has the skills, passion and instincts that would allow them to excel in another. Most know that television news personalities have a face for TV and the verbal ability to relay a story that has mass appeal to viewers. Not very many, however, have the skills to do the reporting it takes to get the story. You wouldn’t characterize newspaper personalities Jimmy Breslin or Pete Hamill as having a face for TV, but their skills and instincts made them two of the most outstanding newspaper reporters this city has ever seen.

Well, we found one who transcends both news mediums.

Top “Trendsetter” Mary Murphy grew up in Woodside and has never moved out of Queens. In her position at WPIX Channel 11 as an investigative reporter, we see Murphy as one of the few television journalists with a true instinct for the news. Obviously, we are biased on the side of print reporting, but Mary is more like a true newspaper journalist – out in the field, working the beat – yet she has the face for television. Murphy’s story begins on page 36, and it is no surprise, after meeting with her, that she has been recognized by her industry as a leader – winning nearly two dozen Emmy Awards for her top-notch reporting on the World Trade Center attack of 1993 and the Joel Steinberg trial.

Check out the TOP 15 TRENDSETTERS starting on page 21. It includes business networkers, a hyper-local online network entrepreneur, a bartender and many more. Steve Madden, the famous shoe designer even snuck onto our list. All are setting trends that are important to either Queens or their industry. Since employees and immediate family of our company are excluded from our list, we can’t list our magazine as setting a trend, but we are. Magazines are popping up all over, but none with digital editions like ours.

Our magazine is online as well. We just emailed 80,000 copies to movers & shakers in Queens. It opens like a book and the pages come alive. Check out the Hooter’s ad or the Burger King ad – they’re fun and dynamic. Get used to this kind of marketing – it’s here, we just did it before most of the others. (See under “View Digital Edition.”)

On that note, people are mobile and news is going mobile. There are more than FOUR BILLION mobile devices in use today. Nine million iPhones alone were sold in the last three months alone. 53 percent of the world’s internet users also use their mobile devices to access the web. And the numbers are growing every day – 72 percent of adults have viewed the internet over a wireless connection and 32 percent of those who have mobile internet access say that it is their primary way of accessing the internet. If that doesn’t tell you that your company might be “behind the curve,” it should.

To meet this demand, our company, which also publishes the Queens Ledger/Brooklyn Star group of weekly community newspapers, recently launched mobile editions, fresh with the ability to send news text alerts and offer mobile coupons to our advertisers. If you have not seen our award-winning newspaper websites check out today, or check out our mobile edition at the same web address on any mobile device.

One of the most exciting plans we have for 2010 is a new partnership with WPIX Channel 11 News. WPIX News Director Bill Carey (a Maspeth native) is working with our news company to deliver local news to Channel 11 TV and Internet News, while their resources for city, regional and national news will be at our disposal. Who wins? Queens Ledger/Brooklyn Star readers and WPIX TV viewers.

Walter (Walter Sanchez, Publisher)

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Posted by on May 18 2011. Filed under Digital Editions. You can follow any responses to this entry through the RSS 2.0. Responses are currently closed, but you can trackback from your own site.

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