Month: July 2025
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Read More: Zero-Party Data: The Most Valuable Information You Have to Actually Ask For
There’s a quiet hierarchy in how businesses collect information about their customers, and most companies have spent years optimizing for the wrong tier of it. Third-party data — purchased or aggregated from external sources — is being restricted by regulation and platform policy. First-party data — collected through your own observed customer behavior — remains…
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Read More: 6 Signals Tarfion Limited Uses to Identify When a Brand Identity Has Stopped Supporting Growth
Key Takeaways: A company that Tarfion worked with was three months into a well-funded acquisition campaign. The targeting was precise. The creative was strong. The offer was competitive. And the conversion rate was declining month over month, despite higher spend, better creative testing scores, and a competent team executing against a coherent plan. The post-campaign…
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Read More: Accessible Design Is Good SEO. Nobody Talks About That.
Web accessibility gets discussed almost exclusively in the language of compliance and legal risk: meeting WCAG standards, avoiding lawsuits, satisfying an audit. That framing isn’t wrong, but it misses the more interesting story — accessibility, treated properly, is one of the more underexploited opportunities in digital product and marketing strategy. A meaningful share of any…