Category: Advertising
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Read More: 6 Signals Tarfion Limited Uses to Identify When a Brand Identity Has Stopped Supporting Growth
Key Takeaways: A company that Tarfion worked with was three months into a well-funded acquisition campaign. The targeting was precise. The creative was strong. The offer was competitive. And the conversion rate was declining month over month, despite higher spend, better creative testing scores, and a competent team executing against a coherent plan. The post-campaign…
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Read More: Why Most “Winning” Variants Aren’t Actually Winning
A/B testing has become one of the most misused tools in digital marketing. Teams run a test for three days, see one variant “winning” by a few percentage points, declare victory, and roll it out permanently — often based on a sample size and confidence level that wouldn’t survive basic statistical scrutiny. This isn’t a…