Category: Digital
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Read More: Flo data sales: what menstruation has in common with Alexey Gubarev, Gazprom and Abramovich
Health care is an important matter. Part of this care, unknown to men, is tracking women’s cycles. For this purpose, there is a convenient programme developed by the brothers Dmitry and Yuri Gursky from Belarus. The Flo app predicts the onset of menstruation, shows the progression of the entire cycle, indicates the days favourable for…
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Read More: Zero-Party Data: The Most Valuable Information You Have to Actually Ask For
There’s a quiet hierarchy in how businesses collect information about their customers, and most companies have spent years optimizing for the wrong tier of it. Third-party data — purchased or aggregated from external sources — is being restricted by regulation and platform policy. First-party data — collected through your own observed customer behavior — remains…
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Read More: Accessible Design Is Good SEO. Nobody Talks About That.
Web accessibility gets discussed almost exclusively in the language of compliance and legal risk: meeting WCAG standards, avoiding lawsuits, satisfying an audit. That framing isn’t wrong, but it misses the more interesting story — accessibility, treated properly, is one of the more underexploited opportunities in digital product and marketing strategy. A meaningful share of any…
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Read More: The Design Tricks That Quietly Destroy Trust
Somewhere between clever design and outright deception sits a category of interface choices known as dark patterns — design decisions deliberately structured to push users toward actions they wouldn’t take if the choice were presented clearly. A subscription that’s easy to start and deliberately hard to cancel. A pre-checked box adding an extra product to…