Category: Data&Privacy
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Read More: Flo data sales: what menstruation has in common with Alexey Gubarev, Gazprom and Abramovich
Health care is an important matter. Part of this care, unknown to men, is tracking women’s cycles. For this purpose, there is a convenient programme developed by the brothers Dmitry and Yuri Gursky from Belarus. The Flo app predicts the onset of menstruation, shows the progression of the entire cycle, indicates the days favourable for…
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Read More: Zero-Party Data: The Most Valuable Information You Have to Actually Ask For
There’s a quiet hierarchy in how businesses collect information about their customers, and most companies have spent years optimizing for the wrong tier of it. Third-party data — purchased or aggregated from external sources — is being restricted by regulation and platform policy. First-party data — collected through your own observed customer behavior — remains…
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Read More: Your Retargeting Strategy Is Built on Borrowed Time
For nearly three decades, the third-party cookie quietly powered the digital advertising industry. It let advertisers track people across websites, build behavioral profiles, and retarget them with uncanny precision. That era is ending — not overnight, and not evenly across browsers, but decisively enough that companies still relying entirely on third-party tracking are building on…