Category: Data&Privacy
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Read More: Zero-Party Data: The Most Valuable Information You Have to Actually Ask For
There’s a quiet hierarchy in how businesses collect information about their customers, and most companies have spent years optimizing for the wrong tier of it. Third-party data — purchased or aggregated from external sources — is being restricted by regulation and platform policy. First-party data — collected through your own observed customer behavior — remains…
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Read More: Your Retargeting Strategy Is Built on Borrowed Time
For nearly three decades, the third-party cookie quietly powered the digital advertising industry. It let advertisers track people across websites, build behavioral profiles, and retarget them with uncanny precision. That era is ending — not overnight, and not evenly across browsers, but decisively enough that companies still relying entirely on third-party tracking are building on…